Litehaus - Referral Program Platform Design
Litehaus is an AI-powered home building company operating across Spain and Portugal. I designed their Referral Program — a live web platform (referral.litehaus.co) that turns architects, engineers, and real estate agents into an active client-referral channel, complete with onboarding, a partner dashboard, and a suite of AI-assisted tools.
Service
Product & UX Designer
Client
Scope
Web App, Onboarding & AI Tools
The Problem
Litehaus already had a network of professional partners, but no product to activate it:
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No structured intake. There was no way to onboard a new partner and immediately learn their role, region, project types, and client needs — the information that determines what leads they should receive.
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No visibility for referrers. Partners had no dashboard to see referral status, earnings, or incoming leads in one place.
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No incentive to grow the network. Partners had no built-in reason to bring other professionals onto the platform.
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AI tools with no home. Litehaus's AI quote generator, portfolio builder, and construction agent existed as capabilities, not as one cohesive, trustworthy product experience.
My Solution
I designed a single platform that takes a professional from first sign-in to their first referral, with the incentive structure and AI tools built into the experience rather than
bolted on.
Adaptive Onboarding
A 10-step wizard collects role, country, region, project type, and client needs — and reacts to the answers in real time.
Selecting "Architect," for example, immediately surfaces a note offering to route architecture-seeking leads directly to that partner.
Partner Dashboard
A home base showing Total Earnings, Active Referrals, and Leads Received at a glance, with direct actions to refer a client or invite another professional — designed to hold up whether a partner has zero referrals or a full pipeline.
Built-In Incentive Loop
A 10% override commission for inviting other verified professionals is introduced during onboarding itself, so the earning model is understood before a partner ever reaches the dashboard.
AI Tools Suite
Make a Quote, AI-Powered Portfolio, Analyze Documents, AI Construction Agent, and Find a Land all live in the same navigation and visual language as the referral tools — so the AI features read as part of one product, not a separate experiment.
Execution
1 / Mapped the partner journey
Mapped the partner journey end to end — sign-up, onboarding, first referral, ongoing management — before laying out a single screen.
2 / Designed the branching logic visually
Personal Info → Account Details → Professional Role → Country & Region → Project Types → Client Support Needs → Competitor Info Capture → Referral
Prompt → Invite Professionals → Referrer Agreement, each with a persistent progress bar against a
full-bleed architectural image.
3 / Built conditional states into the UI
Choosing "Other" reveals a free-text field; choosing "Architect" reveals a targeted lead-matching note — so the form itself feels like it's listening.
4 / Designed transition & empty states
— the "Setting up your Account" loader and the zeroed-out first-run dashboard — so new partners are never staring at a broken-looking screen.
5 / Paired the AI quote tool with an explainer
The "Make a Quote" screen sits a conversational AI
assistant next to a plain-language "How It Works" panel, so the AI output feels explainable rather than
magic.
6 / Delivered responsive sign-in
Matching desktop and mobile login screens so partners — often on-site — can manage referrals from a phone.
Final Results
The Litehaus Referral Program is live at referral.litehaus.co, giving Litehaus a self-service channel for architects, engineers, real estate agents, and topographers across Spain and Portugal to refer clients, track commissions, and grow the partner network — all inside one branded, AI-assisted platform.
Deliverables
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10-step branching onboarding flow
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Partner dashboard (empty & populated states)
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Sign in / sign up — desktop & mobile
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"Make a Quote" AI assistant screen
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Manage Client Referrals / My Referrals / My Leads
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AI tools suite: Portfolio, Document Analysis,
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Construction Agent, Find a Land
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Loading & account-setup transition states
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Referrer Agreement & consent screen
My Key Takeaways
Putting the incentive structure directly inside the onboarding UI — not in a terms page — made the referral program's value obvious before a partner ever saw the dashboard.
For a platform where most new users land on a screen full of zeros, designing the empty and loading states with the same care as the "full" dashboard mattered as much as any other screen in
the product.
