Hello,
For over 11 years, I’ve been helping businesses turn complicated ideas into beautiful, easy-to-use digital experiences. I bridge the gap between deep brand strategy and seamless UI/UX design, ensuring your product not only looks great but also drives your business metrics.
My Services
01/ User Interface &
Product Design
I create digital interfaces that look premium and feel completely effortless to use. I take charge of the entire product journey—from digging into user research to sketching wireframes and handing polished, pixel-perfect designs to engineering.
Core Skill
- Mobile App Design (iOS & Android)
- Wireframing & Prototyping
- User-Centered Design
- Web Design & Developer Handoff
- Rapid Prototyping
- Interface Design
- Responsive Design
The Tools:
Figma, Framer, Miro
02/ Brand Identity &
Visual Systems
A great brand needs to look consistent everywhere. I build robust visual frameworks, design memorable logos, and map out clear color and typography rules so your brand feels unified across all digital and physical spaces.
Core Skill
Brand Architecture & Strategy
Logo Design
Typography
Iconography
Color Theory & Layout Design
Comprehensive Brand Guidelines
Presentation Design.
The Tools:
Adobe Illustrator, Adobe Photoshop,
Procreate, Keynote.
03/ Design Systems & Scaling
I specialize in building and maintaining massive, scalable component libraries. By connecting shared design tokens and elements, I bridge the gap between design and engineering—keeping the visuals flawless while cutting product launch timelines.
Core Skill
Figma Design Systems
UI Component Libraries
Design Tokens Management
Style Guide Engineering
Cross-Platform Standardization.
The Tools:
Figma, Framer, Miro.
04/ Optimization,
Testing & Motion
Design is never truly finished. I run UX audits and analyze user data to constantly iterate and improve. I also bring static brands to life with clean video storytelling and social media content strategies that capture attention.
Core Skill
Usability Audits
Usability Testing & A/B Testing
Accessibility Standards (WCAG Compliance)
Quality Assurance (UX QA)
Social Media Content Strategy
Motion Design & Copywriting
Tools:
Adobe After Effects, Adobe Premiere Pro, Claude, AI Models
🏆 Best Designer of the Year 2022 — Nominee
Creativepool Annual Awards
🏆 Top Independent Designer in Dubai
Awarded by Contra
🏆 Designer of the Year 2020 (Dubai/PK)
By Ideate Innovation
Experience
Brand & Product Design Manager
Neex — Dubai, UAE | May 2024 – April 2026
Full-Time
Senior Brand & UI Designer
Cobalt Shop — Dubai, UAE | Nov 2023 – May 2024 Project / Contract
Senior Visual & UI/UX Designer
Ideate Innovation
April 2018 – October 2023 | Full-Time Remote
Brand Design Consultant
Zand Bank — Dubai, UAE | Sep 2019 – Dec 2019 Consultant
